NovaFit — 3× Organic Growth in 6 Months
The Challenge
NovaFit, a fast-growing fitness supplement brand, had zero organic search presence despite a strong product line. They were entirely dependent on paid ads with escalating CPAs and no brand moat.
Our Approach
We conducted a full technical SEO audit and found 43 critical issues. We built a topical cluster strategy around their core supplement categories, produced 60+ SEO-optimised articles over 6 months, and ran a targeted link-building campaign securing 80 high-DA backlinks.
The Results
Organic traffic grew 312% in 6 months. 68 target keywords hit Page 1. Organic revenue now accounts for 40% of total revenue, reducing reliance on paid channels and significantly lowering blended CPA.
Impact
+312%
Organic Traffic Growth
68
Keywords on Page 1
40%
Revenue from Organic
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